Often called a geek translator by clients, Paul specialises in turning the buzzwords of web marketing into solid business results for everyone from bloggers and small businesses to enterprise clients.
As a web marketing consultant, Paul focuses primarily on optimizing existing sites into powerful marketing platforms. Using his extensive expertise in technical SEO audits as a basis, he incorporates custom analytics, content marketing, conversion optimisation, email marketing, Paid Search, and social media marketing, depending on the client’s needs.
He’s been managing and marketing sites since 2002, including stints running web programs for Banff Lake Louise Tourism and Travel Alberta. When he’s not at the keyboard, he’s likely on his bike or cross-country skis, or on teh hiking trails around his home in Canmore, camera in hand.