{"id":754,"date":"2019-04-01T20:38:20","date_gmt":"2019-04-02T02:38:20","guid":{"rendered":"https:\/\/2019.calgary.wordcamp.org\/?post_type=wcb_session&#038;p=754"},"modified":"2019-05-13T15:39:18","modified_gmt":"2019-05-13T21:39:18","slug":"serving-two-masters-how-do-we-need-to-think-about-content-differently-in-2019","status":"publish","type":"wcb_session","link":"https:\/\/calgary.wordcamp.org\/2019\/session\/serving-two-masters-how-do-we-need-to-think-about-content-differently-in-2019\/","title":{"rendered":"Serving Two Masters: How do we need to think about content differently in 2019?"},"content":{"rendered":"\r\n<p class=\"wp-block-paragraph\"><strong>Michael Bourne &amp; Paul Thompson<\/strong><br \/>Friday, May 10 | 2:00pm | Burnswest<\/p>\r\n<p>Worried about the fundamental changes in Google\u2019s content guidelines? Many are. The game has changed in 2019, and we\u2019re going to talk about content as more than just keywords and blogs. We\u2019ll show you a framework for making your content work for both visitors and search engines.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Michael Bourne &amp; Paul ThompsonFriday, May 10 | 2:00pm | Burnswest Worried about the fundamental changes in Google\u2019s content guidelines? Many are. The game has changed in 2019, and we\u2019re going to talk about content as more than just keywords and blogs. We\u2019ll show you a framework for making your content work for both visitors &hellip; <a href=\"https:\/\/calgary.wordcamp.org\/2019\/session\/serving-two-masters-how-do-we-need-to-think-about-content-differently-in-2019\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Serving Two Masters: How do we need to think about content differently in 2019?<\/span><\/a><\/p>\n","protected":false},"author":11789424,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1557518400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/ursa6.com\/wp-content\/uploads\/2019\/05\/Serving-Two-Masters.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[756,822],"footnotes":""},"session_track":[1249524],"session_category":[],"class_list":["post-754","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-burnswest"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pab3yi-ca","session_date_time":{"date":"May 10, 2019","time":"2:00 pm"},"session_speakers":[{"id":"756","slug":"michael-bourne","name":"Michael Bourne","link":"https:\/\/calgary.wordcamp.org\/2019\/speaker\/michael-bourne\/"},{"id":"822","slug":"paul-thompson","name":"Paul Thompson","link":"https:\/\/calgary.wordcamp.org\/2019\/speaker\/paul-thompson\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":3,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/754\/revisions"}],"predecessor-version":[{"id":1026,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/754\/revisions\/1026"}],"speakers":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/756"},{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/822"}],"author":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/thompsonpaul"}],"wp:attachment":[{"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=754"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}