{"id":569,"date":"2018-05-06T18:01:24","date_gmt":"2018-05-07T00:01:24","guid":{"rendered":"https:\/\/2018.calgary.wordcamp.org\/?post_type=wcb_session&#038;p=569"},"modified":"2018-05-06T19:40:06","modified_gmt":"2018-05-07T01:40:06","slug":"the-10-most-common-copywriting-mistakes-and-how-to-fix-them","status":"publish","type":"wcb_session","link":"https:\/\/calgary.wordcamp.org\/2018\/session\/the-10-most-common-copywriting-mistakes-and-how-to-fix-them\/","title":{"rendered":"The 10 Most Common Copywriting Mistakes (And How to Fix Them)"},"content":{"rendered":"<p>In this session, I&#8217;ll share &#8220;X&#8221; of the most common mistakes  I see businesses making with their website, email, and ad copy &#8212; and how to avoid falling into the same pitfalls. <\/p>\n<p>Attendees will learn&#8230;<br \/>\n1. The MOST important thing to consider when writing for your audience<\/p>\n<p>2. A foolproof technique for keeping copy focused<\/p>\n<p>3. How to know whether your copy should be long, short, or somewhere in between<\/p>\n<p>4.  Why you should NEVER write in a vacuum&#8230;<br \/>\nAnd more!<\/p>\n<p>You&#8217;ll leave with a new bag of practical tactics and tricks you can apply right away to make your website copy stronger. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, I&#8217;ll share &#8220;X&#8221; of the most common mistakes I see businesses making with their website, email, and ad copy &#8212; and how to avoid falling into the same pitfalls. Attendees will learn&#8230; 1. The MOST important thing to consider when writing for your audience 2. A foolproof technique for keeping copy focused &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/calgary.wordcamp.org\/2018\/session\/the-10-most-common-copywriting-mistakes-and-how-to-fix-them\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The 10 Most Common Copywriting Mistakes (And How to Fix Them)&#8221;<\/span><\/a><\/p>\n","protected":false},"author":16061276,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1527267600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[566],"footnotes":""},"session_track":[1249521],"session_category":[5042],"class_list":["post-569","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-burnswest-theatre","wcb_session_category-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pheM1I-9b","session_date_time":{"date":"May 25, 2018","time":"11:00 am"},"session_speakers":[{"id":"566","slug":"joel-klettke","name":"Joel Klettke","link":"https:\/\/calgary.wordcamp.org\/2018\/speaker\/joel-klettke\/"}],"session_cats_rendered":"Content","_links":{"self":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/569\/revisions"}],"predecessor-version":[{"id":732,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/569\/revisions\/732"}],"speakers":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/566"}],"author":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/joelklettke"}],"wp:attachment":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=569"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=569"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}