{"id":564,"date":"2018-04-08T21:06:23","date_gmt":"2018-04-09T03:06:23","guid":{"rendered":"https:\/\/2018.calgary.wordcamp.org\/?post_type=wcb_session&#038;p=564"},"modified":"2018-05-08T12:27:51","modified_gmt":"2018-05-08T18:27:51","slug":"strategies-beyond-seo-and-google-to-build-your-brand-and-market-your-social-media-awesomeness","status":"publish","type":"wcb_session","link":"https:\/\/calgary.wordcamp.org\/2018\/session\/strategies-beyond-seo-and-google-to-build-your-brand-and-market-your-social-media-awesomeness\/","title":{"rendered":"Strategies Beyond SEO and Google to Build Your Brand and Market Your Social Media Awesomeness"},"content":{"rendered":"<p>The discussion topics will range in areas of:<br \/>\n1. The difference between your and the public\u2019s perception of how valuable and relevant your content is as a content creator.<br \/>\n2. How to connect across generational<br \/>\nlines for increased engagement.<br \/>\n3. Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community perceptions and expectations.<br \/>\n4. Accepting diversity in gender, culture, generational usage of technology and age is a good thing.<br \/>\n5. Applying new learning to be a digital leader on and off line.<br \/>\n6. Don\u2019t rely just on SEO, conventional marketing and analytics.<br \/>\nThe ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying<br \/>\ncontent.<br \/>\nSocial Media is designed to be engaging, fun and embracing the diversity of thinking.<br \/>\nEveryone has the potential to be awesome on social media because of their authentic content.<br \/>\nThe understanding that SEO and Analytics are only part of the pieces to promote your Brand. Marketing requires an engaged plan of execution to build the proper exposure to your Brand, business or service that is offered.<br \/>\nBeing mindful of the perceptions that people have from the content created that is posted online. Photos, videos, interviews, etc play a key role in creating a Brand that allows for positive perceptions and even in a digital environment.<br \/>\nThe first impressions are still important. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The discussion topics will range in areas of: 1. The difference between your and the public\u2019s perception of how valuable and relevant your content is as a content creator. 2. How to connect across generational lines for increased engagement. 3. Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/calgary.wordcamp.org\/2018\/session\/strategies-beyond-seo-and-google-to-build-your-brand-and-market-your-social-media-awesomeness\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Strategies Beyond SEO and Google to Build Your Brand and Market Your Social Media Awesomeness&#8221;<\/span><\/a><\/p>\n","protected":false},"author":15436097,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1527364800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[563],"footnotes":""},"session_track":[1249521],"session_category":[87],"class_list":["post-564","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-burnswest-theatre","wcb_session_category-social-media"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9l8d4-96","session_date_time":{"date":"May 26, 2018","time":"2:00 pm"},"session_speakers":[{"id":"563","slug":"william-jackson","name":"William Jackson","link":"https:\/\/calgary.wordcamp.org\/2018\/speaker\/william-jackson\/"}],"session_cats_rendered":"Social Media","_links":{"self":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/564\/revisions"}],"predecessor-version":[{"id":685,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/564\/revisions\/685"}],"speakers":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/563"}],"author":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/myquesttoteach"}],"wp:attachment":[{"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=564"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=564"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}