{"id":9,"date":"2017-11-01T21:30:11","date_gmt":"2017-11-01T21:30:11","guid":{"rendered":"https:\/\/2018.calgary.wordcamp.org\/sessions\/"},"modified":"2018-04-26T20:34:56","modified_gmt":"2018-04-27T02:34:56","slug":"sessions","status":"publish","type":"page","link":"https:\/\/calgary.wordcamp.org\/2018\/sessions\/","title":{"rendered":"Sessions"},"content":{"rendered":"\n\t
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\n\t\t\t\t\tFrom Local To Live: Launching Your Site The Simple Way\t\t\t\t<\/h2>\n\n\t\t\t\t
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One of the biggest challenges for new WordPress developers is taking that beautiful site that they built on their own computer or local server, and going live without having to rebuild the entire site from scratch.<\/p>\n

This session will explore the easiest ways to launch you site, and eliminate the headache.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tSecurity 101\t\t\t\t<\/h2>\n\n\t\t\t\t
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\n\t\t\t\t\tThe 10 Most Common Copywriting Mistakes (And How to Fix Them)\t\t\t\t<\/h2>\n\n\t\t\t\t
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In this session, I’ll share “X” of the most common mistakes I see businesses making with their website, email, and ad copy — and how to avoid falling into the same pitfalls. <\/p>\n

Attendees will learn…
\n1. The MOST important thing to consider when writing for your audience<\/p>\n

2. A foolproof technique for keeping copy focused<\/p>\n

3. How to know whether your copy should be long, short, or somewhere in between<\/p>\n

4. Why you should NEVER write in a vacuum…
\nAnd more!<\/p>\n

You’ll leave with a new bag of practical tactics and tricks you can apply right away to make your website copy stronger. <\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tIntroduction to Google Chrome Dev Tools\t\t\t\t<\/h2>\n\n\t\t\t\t
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Are you debugging your JavaScript by writing console.log statements \u2013 the front-end equivalent of using \u201cecho\u201d or \u201cvar_dump\u201d in PHP?<\/p>\n

Being primarily a back-end developer, I was accustomed to using XDEBUG as part of my workflow, but often fell back on rudimentary debugging skills when it came to debugging JavaScript or diagnosing performance issues from the front-end.<\/p>\n

Enter Chrome Developer Tools. It seems that every time I look, this little window in Chrome gets more and more features that save me time and headaches debugging, testing and optimizing my web pages. Whether I\u2019m stepping through JavaScript, Debugging CSS, Testing REST API calls, or auditing page performance, Chrome\u2019s Developer Tools are there to help. In this session, I\u2019ll share with you some of the features that have made this tool an essential part of my toolbox. I\u2019ll show you how how to diagnose a page\u2019s performance issues, audit a page for accessibility, review page security,inspect calls made to the REST API, and more.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tJust Desserts: How baking SEO into your design proves better than sprinkling it on top\t\t\t\t<\/h2>\n\n\t\t\t\t
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SEO (search engine optimization) has been typically approached with the freer hand of cooking. Start with some main ingredients, add a little bit of this, a little bit of that, and a dash of those for good measure \u2013 and voila! – you have a delicious masterpiece. Or so some of us hope. SEO, however, is more akin to baking, where leaving out an ingredient or making a substitution can keep all your best efforts from rising to the top.<\/p>\n

There\u2019s far more to SEO than meta tags and proper page titles. During this session we\u2019ll take a closer look at how SEO overlaps with and touches upon branding, design, copy and marketing, both on and off the page. By planning your SEO efforts upfront, you\u2019ll begin connecting with the intended audience, designing site architecture, informing the copy, developing an editorial calendar, identifying linking opportunities, in addition to aligning social media profiles and marketing messages. <\/p>\n

Baking in SEO infuses another level of detail into creating your online presence as a credible authority to be noticed by search engines, and more importantly, forming the base layers of a positive visitor experience. Think of SEO as giving yourself a recipe to follow instead of figuring out what might be needed as you go along \u2013 or after the fact – to make the whole thing turn out right.<\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t

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\n\t\t\t\t\tUsing WP-CLI to Supercharge Your Workflow\t\t\t\t<\/h2>\n\n\t\t\t\t
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WP-CLI is a powerful tool. On local and remote servers, you can use it to install plugins, activate themes, create posts, regenerate thumbnails, export your database, and the list goes on. This session will introduce you to the tool and cover basic to advanced tasks you can complete with it. You will walk away with a powerful new tool in your WP toolbelt.<\/p>\n

Talk notes: https:\/\/github.com\/knowler\/wp-cli-talk<\/a><\/p>\n\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\n\t\t\t