The discussion topics will range in areas of:
1. The difference between your and the public’s perception of how valuable and relevant your content is as a content creator.
2. How to connect across generational
lines for increased engagement.
3. Defining and understanding the dynamics of SoLoMoCo Social engagement, Local activism, Mobile digital technology, Community perceptions and expectations.
4. Accepting diversity in gender, culture, generational usage of technology and age is a good thing.
5. Applying new learning to be a digital leader on and off line.
6. Don’t rely just on SEO, conventional marketing and analytics.
The ability to connect with the diversity of Social Media can mean increased exposure, new clients, expanding your content into diverse markets, broadening the scope of your Brand. Content creators and digital innovators must be aware of the perceptions of others that are viewing, reading, digesting, comprehending and enjoying
content.
Social Media is designed to be engaging, fun and embracing the diversity of thinking.
Everyone has the potential to be awesome on social media because of their authentic content.
The understanding that SEO and Analytics are only part of the pieces to promote your Brand. Marketing requires an engaged plan of execution to build the proper exposure to your Brand, business or service that is offered.
Being mindful of the perceptions that people have from the content created that is posted online. Photos, videos, interviews, etc play a key role in creating a Brand that allows for positive perceptions and even in a digital environment.
The first impressions are still important.
May 25 & 26 at Fort Calgary