May 25 & 26 at Fort Calgary
In 2018, WordPress will modernize, streamline, and simplify the content creation experience with Gutenberg. It represents the biggest change to the WordPress user experience in several years. In fact, in the State Of The Word 2017 Matt Mullenweg described its enduring importance as “the editor for the next twelve years.”
How does it work? Who is already using it? How can I get ready? How can I contribute? This presentation will answer all those questions and more.
Publishing more and more posts is not the only way to increase traffic to your site. There are two types of audits you can do to get the most out of the content you already have published. First, an SEO audit can ensure that your site is technically sound, helping search engines crawl your site and understand your authority in your niche. Second, a content audit will make sure all your posts are relevant and in-depth. These two audits can increase your search traffic and make readers come back for more.
SEO (search engine optimization) has been typically approached with the freer hand of cooking. Start with some main ingredients, add a little bit of this, a little bit of that, and a dash of those for good measure – and voila! – you have a delicious masterpiece. Or so some of us hope. SEO, however, is more akin to baking, where leaving out an ingredient or making a substitution can keep all your best efforts from rising to the top.
There’s far more to SEO than meta tags and proper page titles. During this session we’ll take a closer look at how SEO overlaps with and touches upon branding, design, copy and marketing, both on and off the page. By planning your SEO efforts upfront, you’ll begin connecting with the intended audience, designing site architecture, informing the copy, developing an editorial calendar, identifying linking opportunities, in addition to aligning social media profiles and marketing messages.
Baking in SEO infuses another level of detail into creating your online presence as a credible authority to be noticed by search engines, and more importantly, forming the base layers of a positive visitor experience. Think of SEO as giving yourself a recipe to follow instead of figuring out what might be needed as you go along – or after the fact – to make the whole thing turn out right.
WordCamp Calgary 2018 is over. Check out the next edition!