{"id":986,"date":"2017-05-02T21:53:09","date_gmt":"2017-05-03T03:53:09","guid":{"rendered":"https:\/\/2017.calgary.wordcamp.org\/?post_type=wcb_session&#038;p=986"},"modified":"2017-05-29T23:57:17","modified_gmt":"2017-05-30T05:57:17","slug":"mind-reading-101-or-how-to-write-copy-that-actually-converts","status":"publish","type":"wcb_session","link":"https:\/\/calgary.wordcamp.org\/2017\/session\/mind-reading-101-or-how-to-write-copy-that-actually-converts\/","title":{"rendered":"Mind Reading 101 &#8211; OR \u2013 How to write copy that (actually) converts"},"content":{"rendered":"<p>Everybody wants more conversions &#8211; but how do you get customers to take action on your site? If you&#8217;ve ever stared at that blinking cursor of death wondering where to begin, this session is for you.<\/p>\n<p>Joel Klettke covers a proven process for collecting valuable customer feedback and translating it into copy that drives customers to action &#8211; whether on your home page, landing page, or in an email.<\/p>\n<p>You&#8217;ll learn&#8230;<\/p>\n<ul>\n<li>The four most important things you need to learn about your customers to get them to convert<\/li>\n<li>Four powerful channels for collecting customer feedback<\/li>\n<li>A better way to interview your clients (and get juicy details in the process!)<\/li>\n<li>Specific tactics for turning feedback into headlines and calls to action<\/li>\n<\/ul>\n<p>Slides: <a href=\"https:\/\/www.slideshare.net\/JoelKlettke\/mind-reading-101-how-to-write-copy-that-converts-wordcamp-yyc-2017\" target=\"_blank\">https:\/\/www.slideshare.net\/JoelKlettke\/mind-reading-101-how-to-write-copy-that-converts-wordcamp-yyc-2017<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everybody wants more conversions &#8211; but how do you get customers to take action on your site? If you&#8217;ve ever stared at that blinking cursor of death wondering where to begin, this session is for you. Joel Klettke covers a proven process for collecting valuable customer feedback and translating it into copy that drives customers &hellip; <a href=\"https:\/\/calgary.wordcamp.org\/2017\/session\/mind-reading-101-or-how-to-write-copy-that-actually-converts\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mind Reading 101 &#8211; OR \u2013 How to write copy that (actually) converts&#8221;<\/span><\/a><\/p>\n","protected":false},"author":13938967,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1495915200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[899],"footnotes":""},"session_track":[174547],"session_category":[],"class_list":["post-986","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8gE0y-fU","session_date_time":{"date":"May 27, 2017","time":"2:00 pm"},"session_speakers":[{"id":"899","slug":"joel-klettke","name":"Joel Klettke","link":"https:\/\/calgary.wordcamp.org\/2017\/speaker\/joel-klettke\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/13938967"}],"version-history":[{"count":4,"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/986\/revisions"}],"predecessor-version":[{"id":1280,"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/986\/revisions\/1280"}],"speakers":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/899"}],"wp:attachment":[{"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=986"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=986"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}