Joel Klettke is a freelance conversion copywriter and strategist from Calgary, Alberta. He runs Business Casual Copywriting, where he’s helped clients like HubSpot, InsightSquared and WP Engine turn more visitors into customers.
He also owns Case Study Buddy, a done-for-you case studies service, and enjoyed a brief but glorious stint as a lower-than-D-list Canadian news celebrity. You can follow him on Twitter @JoelKlettke.