{"id":547,"date":"2016-05-03T19:56:01","date_gmt":"2016-05-04T01:56:01","guid":{"rendered":"https:\/\/2016.calgary.wordcamp.org\/?post_type=wcb_session&#038;p=547"},"modified":"2016-05-03T19:56:28","modified_gmt":"2016-05-04T01:56:28","slug":"your-local-business-primer","status":"publish","type":"wcb_session","link":"https:\/\/calgary.wordcamp.org\/2016\/session\/your-local-business-primer\/","title":{"rendered":"Your Local Business Primer"},"content":{"rendered":"<h3>What knowledge level should an attendee have?<\/h3>\n<p>For everyone, from the beginner to advanced user.<\/p>\n<h3>What knowledge should an attendee walk away with?<\/h3>\n<p>In this talk, you\u2019re going to walk away with a keen understanding of how to setup your website to be search friendly, and how to avoid some common WordPress mistakes that might make search engines dislike you!<\/p>\n<h3>What is the talk about?<\/h3>\n<p>You&#8217;ve got your WordPress site, now what? In this talk, Dana DiTomaso of Kick Point will review:<\/p>\n<ul>\n<li>Best practices for search engine optimization,<\/li>\n<li>What to avoid with most WordPress sites,<\/li>\n<li>How to educate Google on what your site is all about.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What knowledge level should an attendee have? For everyone, from the beginner to advanced user. What knowledge should an attendee walk away with? In this talk, you\u2019re going to walk away with a keen understanding of how to setup your &hellip; <a href=\"https:\/\/calgary.wordcamp.org\/2016\/session\/your-local-business-primer\/\">Continue reading <span class=\"assistive-text\">Your Local Business Primer<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":14822462,"featured_media":605,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1461909600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[440],"footnotes":""},"session_track":[809528],"session_category":[],"class_list":["post-547","wcb_session","type-wcb_session","status-publish","has-post-thumbnail","hentry","wcb_track-content-talks"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7830y-8P","session_date_time":{"date":"April 29, 2016","time":"12:00 am"},"session_speakers":[{"id":"440","slug":"dana-ditomaso","name":"Dana DiTomaso","link":"https:\/\/calgary.wordcamp.org\/2016\/speaker\/dana-ditomaso\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/14822462"}],"version-history":[{"count":6,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/547\/revisions"}],"predecessor-version":[{"id":633,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/547\/revisions\/633"}],"speakers":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/440"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/media\/605"}],"wp:attachment":[{"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=547"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=547"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}