{"id":485,"date":"2015-05-09T20:20:03","date_gmt":"2015-05-09T20:20:03","guid":{"rendered":"https:\/\/2015.calgary.wordcamp.org\/?post_type=wcb_session&#038;p=485"},"modified":"2015-05-13T03:41:44","modified_gmt":"2015-05-13T03:41:44","slug":"a-laymens-approach-to-seo","status":"publish","type":"wcb_session","link":"https:\/\/calgary.wordcamp.org\/2015\/session\/a-laymens-approach-to-seo\/","title":{"rendered":"A Laymen\u2019s Approach to SEO"},"content":{"rendered":"<p>A laymen\u2019s approach to search engine optimization (SEO) including an overview on proven internet marketing strategies and how  you can tailor SEO to your industry. Discussion will focus on how to achieve higher search engine rankings and outline different approaches to help increase traffic to your website by using WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A laymen\u2019s approach to search engine optimization (SEO) including an overview on proven internet marketing strategies and how you can tailor SEO to your industry. Discussion will focus on how to achieve higher search engine rankings and outline different approaches &hellip; <a href=\"https:\/\/calgary.wordcamp.org\/2015\/session\/a-laymens-approach-to-seo\/\">Continue reading <span class=\"assistive-text\">A Laymen\u2019s Approach to SEO<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13754148,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1432414800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[440],"footnotes":""},"session_track":[490192],"session_category":[],"class_list":["post-485","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-creatives"],"jetpack_shortlink":"https:\/\/wp.me\/p5BHqT-7P","jetpack_sharing_enabled":true,"session_date_time":{"date":"May 23, 2015","time":"3:00 pm"},"session_speakers":[{"id":"440","slug":"jeffrey-kahane","name":"Jeffrey Kahane","link":"https:\/\/calgary.wordcamp.org\/2015\/speaker\/jeffrey-kahane\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/13754148"}],"version-history":[{"count":1,"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/485\/revisions"}],"predecessor-version":[{"id":486,"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/485\/revisions\/486"}],"speakers":[{"embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/440"}],"wp:attachment":[{"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=485"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=485"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/calgary.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}