Getting your WordPress site up and running is only the beginning. Learn about the various methods and technologies you can use to understand your audience’s journey through your site, discover their pain points, and hear their feedback. These methods are a powerful way to make your site more usable to your audience, and more effective for your organization. The talk will cover web analytics, A/B testing, surveys, and guided usability testing.

Advanced Custom Fields is a powerful WordPress Plugin that provides a level of control for your clients, allowing them to perform edits that were previously too complicated or had the potential to break the site. We will show you how to use it to greatly increase the value of your work and command a higher asking price. While this plugin does involve some code writing, this talk is geared towards a more beginner user that may not be overly comfortable in that space.

In this action packed double-feature talk, you are going to learn:

1) In the SSL Introduction, you will learn:

• Why is SSL important?
• The recent SEO Benefit to SSL.
• What are the different types of certificates?
• A simple non-technical explanation of how they work.
• Tips on setting up an SSL (depending on your host).

2) In the Git Basics for Developers & Designers, you will learn:

• What is Git? How does version control work?
• Why is this important?
• For web companies: how can I sell it to my clients?
• How can it be useful for designers?
• How to use Git properly with WordPress.
• Git clients & services you can use to make life easier.

Have you always wondered what it is like to live the wild and glamorous lifestyle of a WordPress Professional? Just graduated from school and wondering how you can build WordPress web sites and kick start a blossoming career out of it? Wondering what it would be like to quit your full-time gig and run a successful blog or teach people how to use WordPress to improve their corporate identities? Then this is the session for you. We’ve put together a handful of experienced WordPress professionals who have all battled through the trials and tribulations of building a career through WordPress. This panel will provide a straight up and honest breakdown of how to become a WordPress Professional.

Spend your lunch with WordPress experts as we do a brief site audit of a few web sites from conference attendees. Specific details coming soon