Sometimes called a geek translator by clients, Paul specialises in turning the buzzwords of web marketing into solid business results for everyone from bloggers and small businesses to enterprise clients.
While he does occasionally build sites, he focuses primarily on optimizing existing sites into powerful marketing platforms. Using his extensive expertise in technical SEO as a basis, he incorporates custom analytics, content marketing, conversion optimisation, email marketing, Paid Search, and social media marketing, depending on the client’s needs.
He’s been managing and marketing sites since 2002, including stints running web programs for Banff Lake Louise Tourism and Travel Alberta, and when he’s not at the keyboard, he’s likely on his bike or cross-country skis, camera in hand.