Lindsey Wiebe is a Digital Analyst, specializing in the measurement of user experience across web, social, and mobile. Previously at SMART Technologies, and now at the University of Calgary, her work supports large organizations in their transitions to more user-focused, digitally-savvy ways of communicating with their audiences. Lindsey is also involved in the Ladies Learning Code initiative, acting as lead instructor of WordPress for Beginners and as a mentor for various front-end web technologies classes.