Jennifer is a certified usability analyst and the owner of Arch Web Marketing, a Calgary-based web design firm that specializes in creating websites and email campaigns for service-based professionals.
Before embracing WordPress in 2008, she was involved in user interface design and coding for a wide variety of projects, including internal corporate intranets, online training applications, identity management software, and environmental management systems.
Jennifer loves collaborating with passionate entrepreneurs to show them how to attract more of their ideal clients through online marketing. Off-hours often find Jennifer trading small screen pixels for big screen films – which she tries to balance out by getting off her butt to ski and check out live music.